cnppty 2008-3-22 17:16
完整的商业计划样本,公司融资的好帮手
这是一个完整的商业计划样本，如果你想去融资，只要按照这个样本基本就成功了一半了，全文共2万6千多字，完全采取手把手的模式教你完成商业计划，相信看完他后你即使不用来去融资，也会对怎么去写商业计划书以及如何办理一个公司有很深的体会与心得了！
cnppty 2008-3-22 17:16
完整的商业计划样本,公司融资的好帮手
[i][font=宋体][b]部分摘录：[/b][/font][/i]
[i]
[/i]
[i]
[/i]
[i][font=宋体]以下是本样本目录表。注意，当你作好你的商业计划书后，要重新编排页码。有关图表信息请参阅本样本第九章，提供这些信息资料的编排意见。[/font][/i]
[font=Times New Roman] [/font]
[size=2][b][font=宋体]第一章：摘要[/font][font=Times New Roman]......................................................................................................................................................................... 3[/font][/b][/size]
[b][size=2][font=宋体]第二章：公司介绍[/font][font=Times New Roman]................................................................................................................................................................ 6[/font][/size][/b]
[size=2][font=宋体]一、宗旨（任务）[/font][font=Times New Roman].............................................................................................................................................................. 6[/font][/size]
[size=2][font=宋体]二、公司简介[/font][font=Times New Roman]....................................................................................................................................................................... 6[/font][/size]
[size=2][font=宋体]三、公司战略[/font][font=Times New Roman]....................................................................................................................................................................... 7[/font][/size]
[size=2][i][font=Times New Roman]1[/font][font=宋体]．产品及服务[/font][font=Times New Roman]A[/font][font=宋体]：[/font][font=Times New Roman]....................................................................................................................................................... 7[/font][/i][/size]
[size=2][i][font=Times New Roman]2[/font][font=宋体]．产品及服务[/font][font=Times New Roman]B[/font][font=宋体]，等等：[/font][font=Times New Roman].......................................................................................................................................... 8[/font][/i][/size]
[i][size=2][font=Times New Roman]3[/font][font=宋体]．客户合同的开发、培训及咨询等业务：[/font][font=Times New Roman]........................................................................................................... 8[/font][/size][/i]
[size=2][font=宋体]四、技术[/font][font=Times New Roman]............................................................................................................................................................................... 8[/font][/size]
[size=2][i][font=Times New Roman]1[/font][font=宋体]、专利技术：[/font][font=Times New Roman]............................................................................................................................................................... 8[/font][/i][/size]
[i][size=2][font=Times New Roman]2[/font][font=宋体]、相关技术的使用情况（技术间的关系）：[/font][font=Times New Roman]......................................................................................................... 8[/font][/size][/i]
[size=2][font=宋体]五、价值评估[/font][font=Times New Roman]....................................................................................................................................................................... 9[/font][/size]
[size=2][font=宋体]六、公司管理[/font][font=Times New Roman]....................................................................................................................................................................... 9[/font][/size]
[size=2][i][font=Times New Roman]1[/font][font=宋体]．管理队伍状况[/font][font=Times New Roman]........................................................................................................................................................... 9[/font][/i][/size]
[size=2][i][font=Times New Roman]2[/font][font=宋体]．外部支持：[/font][font=Times New Roman]............................................................................................................................................................. 10[/font][/i][/size]
[i][size=2][font=Times New Roman]3[/font][font=宋体]．董事会：[/font][font=Times New Roman]................................................................................................................................................................. 10[/font][/size][/i]
[size=2][font=宋体]七、组织、协作及对外关系：[/font][font=Times New Roman]...................................................................................................................................... 10[/font][/size]
[size=2][font=宋体]八、知识产权策略[/font][font=Times New Roman]............................................................................................................................................................ 11[/font][/size]
[size=2][font=宋体]九、场地与设施[/font][font=Times New Roman]................................................................................................................................................................ 12[/font][/size]
[size=2][font=宋体]十、风险[/font][font=Times New Roman]............................................................................................................................................................................. 12[/font][/size]
[b][size=2][font=宋体]第三章：市场分析[/font][font=Times New Roman]............................................................................................................................................................. 13[/font][/size][/b]
[size=2][font=宋体]一、市场介绍[/font][font=Times New Roman]..................................................................................................................................................................... 13[/font][/size]
[size=2][font=宋体]二、目标市场[/font][font=Times New Roman]..................................................................................................................................................................... 14[/font][/size]
[size=2][font=宋体]三、顾客的购买准则[/font][font=Times New Roman]........................................................................................................................................................ 15[/font][/size]
[size=2][font=宋体]四、销售策略[/font][font=Times New Roman]..................................................................................................................................................................... 16[/font][/size]
[size=2][font=宋体]五、市场渗透和销售量[/font][font=Times New Roman]................................................................................................................................................... 16[/font][/size]
[b][size=2][font=宋体]第四章，竞争性分析[/font][font=Times New Roman]......................................................................................................................................................... 17[/font][/size][/b]
[size=2][font=宋体]一、竞争者[/font][font=Times New Roman]......................................................................................................................................................................... 17[/font][/size]
[size=2][font=宋体]二、竞争策略或消除壁垒[/font][font=Times New Roman]............................................................................................................................................... 18[/font][/size]
[i][size=2][font=宋体]1[/font][font=宋体]．竞争者[A，B等][/font][font=Times New Roman]................................................................................................................................................... 18[/font][/size][/i]
[b][size=2][font=宋体]第五章；产品与服务[/font][font=Times New Roman]......................................................................................................................................................... 19[/font][/size][/b]
[size=2][font=宋体]一、产品品种规划[/font][font=Times New Roman]............................................................................................................................................................ 19[/font][/size]
[size=2][font=宋体]二、研究与开发[/font][font=Times New Roman]................................................................................................................................................................ 20[/font][/size]
[size=2][font=宋体]三、未来产品和服务规划[/font][font=Times New Roman]............................................................................................................................................... 20[/font][/size]
[size=2][font=宋体]四、生产与储运[/font][font=Times New Roman]................................................................................................................................................................ 20[/font][/size]
[size=2][font=宋体]五、包装[/font][font=Times New Roman]............................................................................................................................................................................. 21[/font][/size]
[size=2][font=宋体]六、实施阶段[/font][font=Times New Roman]..................................................................................................................................................................... 21[/font][/size]
[size=2][font=宋体]七、服务与支持[/font][font=Times New Roman]................................................................................................................................................................ 21[/font][/size]
[b][size=2][font=宋体]第六章[/font][font=Times New Roman] [/font][font=宋体]市场与销售[/font][font=Times New Roman]......................................................................................................................................................... 22[/font][/size][/b]
[size=2][font=宋体]一、市场计划[/font][font=Times New Roman]..................................................................................................................................................................... 22[/font][/size]
[size=2][font=宋体]二、销售策略[/font][font=Times New Roman]..................................................................................................................................................................... 23[/font][/size]
[size=2][i][font=Times New Roman]1[/font][font=宋体]、实时销售方法[/font][font=Times New Roman]......................................................................................................................................................... 23[/font][/i][/size]
[i][size=2][font=Times New Roman]2[/font][font=宋体]、产品定位[/font][font=Times New Roman]................................................................................................................................................................. 23[/font][/size][/i]
[size=2][font=宋体]三、销售渠道与伙伴[/font][font=Times New Roman]........................................................................................................................................................ 23[/font][/size]
[size=2][font=宋体]四、销售周期：[/font][font=Times New Roman]................................................................................................................................................................ 25[/font][/size]
[size=2][font=宋体]五、定价策略[/font][font=Times New Roman]..................................................................................................................................................................... 26[/font][/size]
[size=2][i][font=宋体]1[/font][font=宋体]、产品、服务：[/font][font=Times New Roman]......................................................................................................................................................... 26[/font][/i][/size]
[i][size=2][font=宋体]2[/font][font=宋体]、产品/服务B[/font][font=Times New Roman]............................................................................................................................................................ 27[/font][/size][/i]
[size=2][font=宋体]六、市场联络；[/font][font=Times New Roman]................................................................................................................................................................ 27[/font][/size]
[size=2][i][font=Times New Roman]1[/font][font=宋体]、贸易展销会[/font][font=Times New Roman]............................................................................................................................................................. 27[/font][/i][/size]
[size=2][i][font=Times New Roman]2[/font][font=宋体]、广告宣传[/font][font=Times New Roman]................................................................................................................................................................. 28[/font][/i][/size]
[size=2][i][font=Times New Roman]3[/font][font=宋体]、新闻发布会[/font][font=Times New Roman]............................................................................................................................................................. 28[/font][/i][/size]
[size=2][i][font=宋体]4[/font][font=宋体]、年度会议/学术讨论会[/font][font=Times New Roman]......................................................................................................................................... 28[/font][/i][/size]
[size=2][i][font=Times New Roman]5[/font][font=宋体]、国际互联网促销[/font][font=Times New Roman].................................................................................................................................................... 28[/font][/i][/size]
[size=2][i][font=Times New Roman]6[/font][font=宋体]、其它促销因素[/font][font=Times New Roman]......................................................................................................................................................... 28[/font][/i][/size]
[size=2][i][font=Times New Roman]7[/font][font=宋体]、贸易刊物、文章报导[/font][font=Times New Roman]............................................................................................................................................ 29[/font][/i][/size]
[i][size=2][font=Times New Roman]8[/font][font=宋体]、直接邮寄[/font][font=Times New Roman]................................................................................................................................................................. 29[/font][/size][/i]
[size=2][font=宋体]七、社会认证[/font][font=Times New Roman]..................................................................................................................................................................... 29[/font][/size]
WowFly8888 2008-5-7 13:43
端个小板凳帮你顶
[size=2]很女子很弓虽大[/size]
